Digital Marketing Market Research: 2023 Value was 780 Billion and CAGR Growth Reached approximately 11.1% By 2030

Report Overview:

The following report titled “Global Digital Marketing Market: By Digital Channel (E-Mail Marketing, Search Engine Optimization (SEO), Interactive Consumer Website, Online Display Advertising, Blogging and Podcasting, Social Networking Market, Mobile Marketing, Viral Marketing, Digital OOH Media, Online Video Marketing, Others (Content Marketing, Affiliate Marketing, etc.)), By End Users, (Retail & E-Commerce, Automotive, IT & Telecom, Government, Banking, Financial Services and Insurance (BFSI), Healthcare, Media and Entertainment, Others (Education, Food & Beverage, etc.)) and other forecast 2024-2030” provides a comprehensive analysis of the market, focusing on key details such as market size, growth trends, determinants of growth, segments covered, and the role of leading players in the industry.

Global Digital Marketing Market Summary

The Global Digital Marketing Market size was valued at USD 780 billion in 2023 and is estimated to grow at a CAGR of around 11.1% during the forecast period, i.e., 2024-30. Digital Marketing is online marketing, where organizations use digital channels like search engines, social media, email, mobile apps, and websites to promote a product or service. The increasing adoption of digital marketing services like e-mail marketing, content marketing, etc., by organizations are some of the influencing factors affecting the market expansion.

Report Coverage & Details

Forecast Period: 2024-2030
Base Year: 2023
Market Size in 2023: USD 780 Billion
CAGR: 11.1%

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Digital Marketing Market Driver:

Rise in Internet Connectivity Rates – The widespread adoption of the internet has fundamentally transformed how people connect, communicate, and access information globally. With an ever-expanding number of internet users worldwide, businesses have started considering digital marketing a crucial strategy to effectively reach their target audiences.

The increasing rates of internet penetration have broadened the potential customer base, empowering marketers to utilize various online platforms like social media, news websites, email marketing, and websites to connect with users and promote products and services.

Consequently, this evolution has reshaped the marketing landscape, leading businesses to allocate more resources to digital marketing initiatives to maintain competitiveness in the digital era. Furthermore, the surge in mobile internet usage has contributed to market growth, with mobile devices emerging as a primary medium for internet access and content consumption. This trend opens up new opportunities for businesses to engage with consumers on the go, emphasizing the significance of adapting marketing strategies to cater to the mobile audience.

Segmentation Analysis: Digital Marketing Market

By Digital Channel

E-Mail Marketing – Market Size & Forecast 2019-2030F, USD Million
Search Engine Optimization (SEO) – Market Size & Forecast 2019-2030F, USD Million
Interactive Consumer Website- Market Size & Forecast 2019-2030F, USD Million
Online Display Advertising – Market Size & Forecast 2019-2030F, USD Million
Blogging and Podcasting- Market Size & Forecast 2019-2030F, USD Million
Social Networking Market – Market Size & Forecast 2019-2030F, USD Million
Mobile Marketing – Market Size & Forecast 2019-2030F, USD Million
Viral Marketing – Market Size & Forecast 2019-2030F, USD Million
Digital OOH Media – Market Size & Forecast 2019-2030F, USD Million
Online Video Marketing- Market Size & Forecast 2019-2030F, USD Million
Others (Content Marketing, Affiliate Marketing, etc.) – Market Size & Forecast 2019-2030F, USD Million

By End Users

Retail & E-Commerce- Market Size & Forecast 2019-2030F, USD Million
Automotive- Market Size & Forecast 2019-2030F, USD Million
IT & Telecom – Market Size & Forecast 2019-2030F, USD Million
Government- Market Size & Forecast 2019-2030F, USD Million
Banking, Financial Services and Insurance (BFSI)- Market Size & Forecast 2019-2030F, USD Million
Healthcare- Market Size & Forecast 2019-2030F, USD Million
Media and Entertainment- Market Size & Forecast 2019-2030F, USD Million
Others (Education, Food & Beverage, etc.)- Market Size & Forecast 2019-2030F, USD Million

By Organization Size

Small & Medium- Market Size & Forecast 2019-2030F, USD Million
Large- Market Size & Forecast 2019-2030F, USD Million

By Region

North America
South America
Europe
The Middle East & Africa
Asia-Pacific

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Region: North America Holds a Major Market Share

Among all regions globally, North America is anticipated to dominate the Digital Marketing Market with the largest share during 2024-30.

Leading Players Analysis: Digital Marketing Market

The report provides detailed analysis of key players in the global Digital Marketing market, highlighting their strategies and competitive scenario.

Cuker
Disruptive Advertising
Ignite Visibility
Location 3Media
PB & J Promotion LLC
Split Reef LLC
Thrive Internet Marketing Agency
Top Spot Internet Marketing
Web FX
WebNet Creatives
FoxyMoron
Act-On Software, Inc.
Active Campaign, Inc.
Acquia, Inc.
9thCO, Inc.
Others (GH Digital Media Pvt Ltd., NP Digital India, etc.)

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Competitive Benchmarking: The availability of competitive benchmarking data allows stakeholders to assess their performance against industry peers, identify areas for improvement, and capitalize on strengths.
Identifying Investment Opportunities: Through trend analysis and industry insights, stakeholders can identify attractive investment opportunities and stay ahead in the market for better ROI.

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